Tuesday, February 22, 2011
New CK One Campaign- Take 1
Today Calvin Klein unveiled the first of the CK One lifestyle collection campaign shots. This one features Calvin Klein veteran Lara Stone.
Shot by Steven Meisel, the same photographer who shot the infamous Kate Moss/ Marky Mark CK campaign of the 90's, this campaign will feature an array of models, musicians, actors, etc.
According to Vogue UK, Kevin Carrigan, global creative director said, "We put them all in a room, just a big mirrored box surrounded by cameras, and let them try the collection. The CK One collection is not about wearing clothes the way you've been told, it's about making them your own."
Better than Mark Wahlberg sans shirt? Only time will tell.