Tuesday, April 20, 2010

Broke Brides Rejoice!

It was announced today that Vera Wang is partnering with David’s Bridal to launch an affordable bridal collection for reality conscious brides. I.e.- the gals not willing to drop a car payment on a dress they’ll wear for one day.

The collection will consist of bridal gowns and accessories, surely to be followed by bridesmaid dresses and shoes. Staying consistent with David’s Bridal’s price points, the collection pieces will be priced below $1,500.

Wang has said “I am thrilled for the chance to bring my very specific vision to David’s Bridal, the biggest wedding retailer in America.”

Former fashion editor at Vogue Magazine, Vera Wang is best known for her wedding gown designs and has more recently expanded her brand through fragrances, house ware collections, and an affordable diffusion line, Simply Vera by Vera Wang, sold exclusively at Kohls Department Stores.

Gown by Vera Wang